FULL STORY
With international attendance exceeding the 300 per cent growth mark compared to 2006, and an achieved business goal extrapolating the expected, the fair has confirmed its status as one of the main printing and imaging events in the world.
ExpoPrint Latin America 2010 opened its doors on 23 June, with the expectation of doubling its number of international visitors to the 30 thousand mark. However, once the event was finished, it was verified that this number was surpassed, handsomely, over the initial estimates.
According to previous data given by AP&S Fairs and Events, organiser and promoter of the fair, the number of visitors exceeded 35 thousand people, reaching 35,523 visitors.
Besides, one can highlight the volume of closed business deals in the pavilion itself – and this is not taking into consideration the post-fair volume of business that is expected to be concluded in the coming months. According to Sandra Keese, director of AP&S, the estimate, based on interviews with exhibitors, is that more than 300 million dollars were secured during the fair’s seven days.
The success of ExpoPrint 2010 can be also assessed by testimony given the exhibitors themselves. According to Anderson Chaves, of Kodak, ‘the business surpassed by more than 80 per cent the initial estimates for the fair.’
Giovanni Farias, of Ricoh Infoprint, also confirmed this success. ‘The fair was amazing. We’ve exceeded our goals and are happy with the outcome,’ said Farias.
‘The fair was an absolute success. We’ve surpassed our business goals and the foreign executives were impressed by the attendance and with the reality that the Latin-American printing entrepreneur is investing and buying equipment at the stand,’ stated Fernando Alperowich, manager of HP Indigo for Latin-America.
‘We had the global marketing manager of BasysPrint at our stand and he returned to Belgium definitely impressed,’ said Carlos Palmeira, director of Solugraf.
‘Our global president visited the fair and ended up prolonging his stay an extra day due to the volume of closed business deals,’ stated Franz von Fürstenberg, managing director of Manroland do Brazil.
‘We have been with top executives from Germany at the fair, including our president, and they left with an excellent impression of the event. We closed many deals, mainly with small and medium sized printing companies, which were looking for solution packages,’ said Dieter Brandt, managing director of Heidelberg South America.
‘Never have we sold this amount of Ryobi on a single fair. And not only Ryobi, but also Horizon and other solutions. It was the best fair that Ferrostaal has ever participated in,’ stated Janio Coelho, manager of Ferrostaal.
Attendance – With caravans from around Brazil and South American countries, ExpoPrint has surpassed its goals for foreign attendance. On the first two days of the fair, Spanish shared with Portuguese the status of ‘language of the fair’.
According to the organization, 1,258 printing and graphics professionals from Costa Rica, Colombia, Chile, Argentina, Uruguay, Peru, Bolivia, Paraguay, and others visited the Transamérica Expo Center.
International – The success of ExpoPrint 2010 has also placed the fair amongst the biggest graphics and printing events in the world.
‘We had the intention of making a professional fair for the Latin-American printing market, much like Ipex, Igas and Print. And it is with great pride that today we realise that ExpoPrint Latin America is internationally attended as one of the biggest worldwide fairs,’ said Karl Klökler, director of ExpoPrint 2010.
‘I have been to Ipex and ExpoPrint. In terms of attendance and business volume, ExpoPrint Latin America has surpassed the expectations and, even though Ipex took place the month before, has become this year’s main graphics and printing fair in the world,’ said Ramon Pena, of MGI.
‘This is an international standard fair. The world is watching Latin America and, above all, Brazil,’ affirmed Ralph Nappi, president of NPES, which has also visited ExpoPrint.
‘China, Brazil, India and Russia are targeted as the markets of the future. And ExpoPrint Latin America is the proof of the economic power and business potential of Brazil and Latin America,’ said Yapin Zhou, NPES representative for the Chinese market.
‘We have large regional fairs around the world and certainly ExpoPrint is among them,’ stated Jochen Meissner, chief executive of Goss International.
‘In terms of attendance and business quality, undoubtedly ExpoPrint Latin America has become a reference in terms of fair in Latin America and will be among the biggest fairs in the world. It will be a worldwide reference event very soon,’ stated Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG.
‘I was surprised by the size of ExpoPrint and with its attendance record. We know the Latin American economy is growing and, as a result, ExpoPrint has become a fair of great importance for Basys,’ commented Christophe Lievens, worldwide marketing manager of BasysPrint.
‘ExpoPrint came to be an event of great importance for the graphics and printing industry. After the events taking place in Germany, the United States, Japan and England, undoubtedly ExpoPrint is the most important fair in the world in 2010,’ said Benhard Schmid, director of Müller Martini.
‘I was impressed with the quality o the attendance at ExpoPrint. Usually in an event like this about 60 per cent of the people walking around are visitors and 40 per cent are potential customers. Not at ExpoPrint: the vast majority of people there were eager to network and do business. This is why the expectations for closing new contracts are so good,’ commented Marco Dittrich, director of TPE (Indonesia).
© Graphic Repro On-line, 22 July 2010.
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